Content Strategist

About the job

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Build the Engine Behind One of the Most Recognisable Founder Brands Online

We’re hiring a full-time, fully remote Content Strategist to work directly on the personal and business brands of James Smith.

This role is for someone who lives in content.

You don’t just “manage socials.”

You spot angles.

You turn 60-minute podcasts into 10 viral clips.

You see hooks before they’re written.

You understand why something will hit before it’s posted.

You will be responsible for ideating, shaping, publishing, and optimising content across:

• Instagram (@jamessmith)
• Instagram (@jamessmith.business)
• YouTube (@JamesSmithBusiness)
• Short-form platforms (Reels/ Shorts)

You’ll work alongside editors and designers - but you own the ideas, the direction, and the posting rhythm.

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What You’ll Do

Content Ideation & Strategy

• Generate high-volume, high-quality content ideas weekly
• Identify cultural moments, trends, and reactive content opportunities
• Develop content pillars aligned with James’ voice, values, and positioning
• Balance education, controversy, authority, relatability, and conversion
• Build structured weekly content plans (short-form + long-form ecosystem)

Long-Form to Short-Form Repurposing

• Watch podcasts, interviews, YouTube videos, and raw recordings
• Extract high-retention moments and strong narrative cuts
• Write short-form briefs with:
• Hook direction
• Caption angle
• On-screen text ideas
• Cut timing suggestions
• Work closely with editors to refine pacing and retention

You should be able to instantly identify:

• The 30 seconds that will perform
• The controversial moment
• The value bomb
• The emotional pull
• The clip that drives traffic to offers

Posting & Execution

• Schedule and publish content across Instagram and YouTube
• Write captions and CTAs aligned with funnel goals
• Maintain consistent posting cadence
• Ensure formatting, thumbnails, titles, and hooks are optimized

You are responsible for making sure the content goes live - and goes live well.

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Performance & Optimisation

• Track performance weekly (reach, retention, engagement, saves, shares)
• Identify patterns in what performs vs what flops
• Adjust hook styles, editing structure, messaging angles accordingly
• Report insights and next-step recommendations

This role is not just creative, it’s analytical.

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Collaboration

• Work directly with James and the internal team
• Lead communication with short-form editors
• Provide clear creative direction
• Push standards higher over time

You are the content brain in the room.

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What We’re Looking For

You deeply understand short-form content.

• You know what makes someone stop scrolling
• You understand retention psychology
• You’ve studied high-performing founder brands
• You can spot weak hooks immediately

You have:

• 3-6+ years in content strategy or social growth roles
• Experience scaling a personal brand or creator account
• Strong storytelling instincts
• High taste level in editing and pacing
• Strong writing ability (hooks, captions, CTAs)

You are:

• Proactive (you bring ideas without being asked)
• Opinionated (in a good way)
• Fast-moving
• Organised
• Comfortable working independently
• Obsessed with quality

Bonus if:

• You’ve built your own audience
• You’ve worked with podcast-to-short-form pipelines
• You understand fitness, business, or self-development audiences

What Success Looks Like

• Increased reach and engagement across platforms
• Strong short-form consistency
• Clear growth in followers and authority positioning
• Long-form traffic driven by short-form clips
• A distinct, recognisable content identity

Role Details

• Full-Time (40 hours per week)
• Fully Remote
• Work across UK & international time zones
• Salary dependent on experience