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BLACK FRIDAY OFFER: Get up to 50% off

24
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Join 12,000+ online coaches and business owners

exclusive offer:

Get 1-1 support from me and my expert team to scale your online business.

Knowledge is one thing. Accountability and feedback is another.

You've already got the content, so why join the community?

Nurture, convince, and sell while you sleep with carefully crafted magnetic sales content that attracts your perfect-fit customers from a pool of billions of people around the world
Create Scroll-Stopping Content
Discover how to create valuable, compelling content that your perfect-fit clients can’t ignore (and set yourself above the ChatGPT robots at the same time) 
Get new leads and close them on autopilot
Learn how to setup lead magnets from scratch and how to use them to turn a cold lead into a warm prospect
Write Online Assets That Sell For You
Extract yourself from sales calls by creating webpages that tell perfect-fit clients what you sell, why they need it, why they should trust you, and how to pay. These pages unlock scale most business owners only ever dream of.
JOIN THE MENTORSHIP 2.0

Discover Instantly Actionable Insights For Your Business.

WHAT’S INCLUDED

You've already got the content, so why join the community?

1

Get 1-1 Onboarding call with personalised growth plans

Our team of digital marketing experts will audit your business and provide custom solutions to achieve your goals

Access 100+ hours live group calls every year

Have your burning questions answered weekly with group accountability calls where you will be pushed to action everything you learn

2
3

Talk directly to me and my network of experts

You’ll also get access to a private Discord community where you can connect with like-minded people, ask questions, share wins, and get ongoing support and insights.

Meet my personal team of digital experts

Learn from people who have been there, done it, and generated over $5M+ in revenue

James smith

Having built multiple 7-figure businesses after creating one of the most recognisable personal brands in the industry, James now works with thousands of business owners through his Business Mentorship, teaching them how to:
  • Build a personal brand that actually drives sales
  • Create content that attracts buyers not just views
  • Position your offer to maximise revenue
  • Grow a business that doesn’t rely on constant hustle

Cam Duthie

Cam has repeatedly turned audiences into buyers for businesses just like yours. With 15+ years of brand and marketing experience, he has generated multiple 6 figure results through email marketing alone. Now he helps the community with:
  • Who you help and why they should choose you
  • Landing pages that turn visitors into clients
  • Email marketing that converts leads into sales
  • Content that attracts buyers, not just followers

Olly Staniland

Along with running his own YT channel with over 2m views, Olly works with numerous clients now earning up to $200k a month, helping them scattered ideas into clear, converting systems and executable plans. He helps our members to:
  • Structure offers that are clear, valuable, and easy to buy
  • Identify bottlenecks and implement solutions
  • Build repeatable systems that optimise growth
  • Turn ideas into action

Jayden Lee

A coach himself, Jayden has implemented the mentorship system to build his own personal brand & online business. He now supports the community by helping other coaches turn attention into paying clients. Specifically he is on hand to support you with:
  • Breaking down content strategy & improve positioning
  • Harnessing attention to turn viewers into clients.
  • Refining DM conversations into conversions
  • Guidance on building a coaching business

Join them live every week for direct personal feedback and advice

Weekly Business Strategy Q&A

Tuesdays

• Olly Staniland

8:30 AM GMT

Bring your biggest bottlenecks and the work you’ve been building. These sessions are focused on diagnosing what’s holding you back, refining your approach, and making sure what you’re executing is actually ready to drive results.

Live business & bottleneck resolution

Offer structuring and review

Direct Q&A with actionable feedback

Weekly Marketing & Growth Q&A

Wednesdays

• Cam Duthie

8:30 AM GMT

Bring your funnels, content, and campaigns to get expert eyes on what’s actually driving (or killing) your conversions. These sessions focus on refining your messaging, improving performance, and turning attention into revenue.

Live audits of landing pages, emails, and funnels

Conversion-focused feedback to increase leads and sales

Practical tweaks you can implement for immediate results

Our reviews

What are other business owners saying?

You only need to sign 1 client
to make your money back

If I’m honest, I can’t expect to predict all your problems, so this course will grow with the people who are a part of it, as I learn your problems I’ll address them ongoing. Please also don’t forget this course is a tax write off for your next tax bill, it’s a legitimate business expense.

£2,599 / $3,499

£749/$999

Scale Your Business in just 6 Months

6 Months access to James and our Mentorship Community via Discord where James will critique, advise and support you on your business needs

Access to private community where you can chat with me anytime and be interactive with other members.

100+ Hours of live group calls per year to get live direct feedback on your business from my team.

Offer is only valid for a limited time and will disappear if you refresh or leave this page.

OR
Our reviews

Take a look at what our 1200+ mentees are saying

"I was burnt out and had failed at online coaching before, but James’ course helped me get set up fast and sign my first four clients. I’ve learned landing pages, content creation, email marketing — so much. It’s the best investment I’ve made."

Catherine Sargent

@lisa.fanselow


151 followers

"I followed James for years and realized from his business days that I needed to move online to grow. After joining his mentorship, I now run a high six-figure online coaching business full-time. If you’re unsure, just join — it’s the best investment you’ll make."

Ryan Mouque

@kricketspeegle


1.2k followers

"Before joining, I was overwhelmed and my business was stuck. James’ mentorship gave me clarity, direction, and systems that helped my revenue grow 35% and added 50,000 followers. If you’re on the fence, you’ve got nothing to lose and everything to gain."

Emma Dowling

@kricketspeegle


1.2k followers

"Joining the mentorship was one of the best decisions I made. My followers grew from 1,000 to nearly 31,000, my email list expanded to 5,000, and my clients increased from 5 to 40. It’s all about having skin in the game and creating a life of freedom. If you’re considering it, it’s worth it."

Gerald Lee

@kricketspeegle


1.2k followers

"Before the mentorship, I felt stuck and didn’t know how to grow. In five months, I jumped from 3k to 20k followers and set up automated email systems that bring in leads easily. The mentorship gave me clarity and direction—if you’re on the fence, just do it."

Chelsea

@kricketspeegle


1.2k followers

"Joining James’ mentorship in December 2023 transformed my business. In just a few months, I recouped my investment and grew to 60,000 subscribers on YouTube and Instagram. My client base tripled, and my income more than tripled, all with less effort. I’d absolutely recommend it!"

Craig Jackson

@kricketspeegle


1.2k followers

"Joining the mentorship changed everything. In 12 months, I went from struggling to leaving my job and earning over $61k in a single month. Focusing on solving problems helped me grow fast. If you’re unsure, it’s absolutely worth it.”

Sam Dutney

@kricketspeegle


1.2k followers

I hadn’t taken a vacation in five years as a PT. Three weeks after joining James’ mentorship, I’ve already closed $15k in new contracts and have 20+ leads — and I’m only 20% through the course. It’s been life-changing. If you’re a PT wanting to go online, this is the best way to do it.

Kiran

@kricketspeegle


1.2k followers

Join the Community (Reopening Soon)

Be part of a private space where creators and entrepreneurs get hands-on support, accountability, and clarity to scale faster.

Get personal guidance and quick answers whenever you hit a roadblock.

Stay consistent and focused alongside other driven creators pushing toward the same goals.

Receive insights and critiques you won’t find anywhere else

JOIN THE WAITLIST

Join the Business Mentorship

If I’m really honest, I can’t expect to predict all your problems, so this course will grow with the people who are a part of it, as I learn your problems I’ll address them ongoing. Please also don’t forget this course is a tax write off for your next tax bill, it’s a legitimate business expense.

£1500 / $1999

£1999 / $2499

JOIN THE BUSINESS MENTORSHIP TODAY.

Lifetime access to the Business Mentorship Course including all 7 modules + new videos produced monthly.

Access to private community where you can chat with me anytime and be interactive with other members.

Detailed tasks per module so you can practically learn and then apply what I am teaching you in the course.

Bonus, lifetime access to the Short Form Content Mastery course.

OR

£1500 / $1999

$12,500

APPLICATION ONLY

10 WEEKS OF 1-1 COACHING.

Have me step inside your business and work closely with you on improving every area of your current operation.

FREE access to the full suite of Business Mentorship Courses (worth $2499)

Join our private Discord community where you can chat with me anytime and be interactive with other members.

Instantly receive new courses and modules within the business mentorship suite for free, for life.

OR

Have any questions?

Who is this course for?

This course is made for any business owner looking to sell more online. It condenses years of insights to show you how to build an audience and monetise using the proven blueprints I still use to this day.

I am struggling to get online clients, will this help?

Yes - the key focus in the course is how to get more clients.

Will the calls be recorded?

Yes, calls will be recorded. But we don't want passive learners. You are encouraged to attend all calls or as many as you can so that you are actively applying what you learn.

Is this for the UK only?

This is for anyone in the world that wants to start, scale and grow their online business.

Will I be able to speak to James?

Yes - I will be in the community to answer any questions and you can book 1-2-1 call with me for an additional fee.

Is this only for coaches?

This challenge is for anyone who wants to sell online.

Is James actually teaching?

Yes, James will be live teaching every week, along with the rest of his team