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Join 12,000+ online coaches and business owners
Followers Online
7-Figure Businesses
No 1 Sunday Times Best Selling Author
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Tuesdays
• Olly Staniland
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8:30 AM GMT
Bring your biggest bottlenecks and the work you’ve been building. These sessions are focused on diagnosing what’s holding you back, refining your approach, and making sure what you’re executing is actually ready to drive results.
Live business & bottleneck resolution
Offer structuring and review
Direct Q&A with actionable feedback
Wednesdays
• Cam Duthie
8:30 AM GMT
Bring your funnels, content, and campaigns to get expert eyes on what’s actually driving (or killing) your conversions. These sessions focus on refining your messaging, improving performance, and turning attention into revenue.
Live audits of landing pages, emails, and funnels
Conversion-focused feedback to increase leads and sales
Practical tweaks you can implement for immediate results
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Discover how to grow a community of loyal followers who can’t get enough of your content, and build a thriving community of superfans
In an ocean or grey, bland, boring content, I’ll show you how to stand out like a purple flying unicorn in a retirement home (without selling out your values or having to act the clown)
Craft emails that your followers can’t wait to open, giving you a direct line to sales when you’re ready to launch
The words you put out in the world sell your brand, attract the people who’ll want to work with you, and help you stand out from the crowd.I’ll show you how to write sales that sucks in your ideal clients, all scrambling to pull out their wallets and buy.
Your email list is an asset that’ll outlive every algorithm change, shadow ban, and cancel culture controversy. You’ll discover how to fill your list with quality leads, nurture them, and monetise them when you’re ready.
Tired of working from fill in the blank templates? I’ll show you how to create stunning landing pages that you’re proud to show off andturn curious leads into paying customers like they were written by cash-sucking sales wizards.
If you’ve ever launched an offer to the sound of crickets, you can’t afford to miss this. I’ll show you how to hype up your audience so you can fill your roster every time you run a launch.
Stop fighting it out with Jonny-come-lately coaches who talk the talk and deliver a hot handful of wet dogsh*t. Leverage your brand and your expertise to stand out in your market, and claim the respect, status, and the rewards you deserve.
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A live landing page. An email sequence that nurtures and sells. A system that works whether you're at your desk or not. You go from manually following up with every lead to having infrastructure that converts strangers into paying customers on autopilot.
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Content that builds authority. Copy that converts. Emails people actually open. You go from posting into the void with nothing to show for it to owning the words that sell your business — without hiring an agency or guessing what works.
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Group offers. Digital products. Revenue streams that don't require you to add more hours to grow. You go from capped at whatever you can personally deliver to a model that earns beyond what your calendar allows.
A live landing page. An email sequence that nurtures and sells. A system that works whether you're at your desk or not. You go from manually following up with every lead to having infrastructure that converts strangers into paying customers on autopilot.
Content that builds authority. Copy that converts. Emails people actually open. You go from posting into the void with nothing to show for it to owning the words that sell your business — without hiring an agency or guessing what works.
Group offers. Digital products. Revenue streams that don't require you to add more hours to grow. You go from capped at whatever you can personally deliver to a model that earns beyond what your calendar allows.
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"I was burnt out and had failed at online coaching before, but James’ course helped me get set up fast and sign my first four clients. I’ve learned landing pages, content creation, email marketing — so much. It’s the best investment I’ve made."
Catherine Sargent
"I followed James for years and realized from his business days that I needed to move online to grow. After joining his mentorship, I now run a high six-figure online coaching business full-time. If you’re unsure, just join — it’s the best investment you’ll make."
Ryan Mouque
"Before joining, I was overwhelmed and my business was stuck. James’ mentorship gave me clarity, direction, and systems that helped my revenue grow 35% and added 50,000 followers. If you’re on the fence, you’ve got nothing to lose and everything to gain."
Emma Dowling
"Joining the mentorship was one of the best decisions I made. My followers grew from 1,000 to nearly 31,000, my email list expanded to 5,000, and my clients increased from 5 to 40. It’s all about having skin in the game and creating a life of freedom. If you’re considering it, it’s worth it."
Gerald Lee
"Before the mentorship, I felt stuck and didn’t know how to grow. In five months, I jumped from 3k to 20k followers and set up automated email systems that bring in leads easily. The mentorship gave me clarity and direction—if you’re on the fence, just do it."
Chelsea
"Joining James’ mentorship in December 2023 transformed my business. In just a few months, I recouped my investment and grew to 60,000 subscribers on YouTube and Instagram. My client base tripled, and my income more than tripled, all with less effort. I’d absolutely recommend it!"
Craig Jackson
"Joining the mentorship changed everything. In 12 months, I went from struggling to leaving my job and earning over $61k in a single month. Focusing on solving problems helped me grow fast. If you’re unsure, it’s absolutely worth it.”
Sam Dutney
I hadn’t taken a vacation in five years as a PT. Three weeks after joining James’ mentorship, I’ve already closed $15k in new contracts and have 20+ leads — and I’m only 20% through the course. It’s been life-changing. If you’re a PT wanting to go online, this is the best way to do it.
Kiran
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6 Months access to James and our Mentorship Community via Discord where James will critique, advise and support you on your business needs
Lifetime access to the Business Mentorship Course including all modules + new videos produced monthly.
Detailed tasks per module so you can practically learn and then apply what I am teaching you in the course.
Bonus, lifetime access to Black Belt Content Mastery, Email Advantage, PT Starter Kit, Silver Play Button & Chatbot n chill
Due to the amount of people in the discord and my commitments to my other businesses, we are currently closed. You can still buy the mentorship, consume all the content and get going.
Join the waitlist below to know when we are back open.
sold out
12 Months access to James and our Mentorship Community via Discord where James will critique, advise and support you on your business needs
Lifetime access to the Business Mentorship Course including all modules + new videos produced monthly.
Detailed tasks per module so you can practically learn and then apply what I am teaching you in the course.
Bonus, lifetime access to Black Belt Content Mastery, Email Advantage, PT Starter Kit, Silver Play Button & Chatbot n chill
Due to the amount of people in the discord and my commitments to my other businesses, we are currently closed. You can still buy the mentorship, consume all the content and get going.
Join the waitlist below to know when we are back open.
sold out
This course is made for any business owner looking to sell more online. It condenses years of insights to show you how to build an audience and monetise using the proven blueprints I still use to this day.
Yes - the key focus in the course is how to get more clients.
I'm always looking for ways to improve the course by adding in new modules and new courses based on community feedback.
This is for anyone in the world that wants to start, scale and grow their online business.
The content inside Mentorship 2.0 applies to ANY business owner who wants to build an online presence.
We’ll work with you to improve your strengths and supercharge your weaknesses. If you want to grow online, this course will help you do just that.
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